When queried if in fact SEO is dead, McRoberts said “SEO is far from dead” but added the caveat that “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.”
Not sure I agree with that assessment but regardless of that and contrary to what you may have read recently, organic search engine optimization is far from dead.
In fact, many companies are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time.
Here’s a list of seven specific reasons why your business should definitely consider investing in your organic SEO:
1. It still works
First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this.
2. It is not going to stop working any time soon
Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
3. It is cost-effective
Compared to the costs associated with other forms of online(and print media) marketing such as pay per click (PPC) advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good Return on Investment (ROI.) While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence. The exception is Google Adwords where PPC greatly influences your general ranking on their search engine.
4. Search engines grabbing more market share
In South Africa somewhere between 60-70% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.
5. Rise of mobile bandwidth, local search optimization and GPS Location
Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
6. Not having a healthy content profile is damaging
With each and every update to its search algorithm, Google and other engines change the way they look at websites. (Very NB) Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
7. Your competitors are doing it
“Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out manoeuvre you by ignoring this valuable tool for your business.
Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence. (From Forbes
Netwise Multimedia can help you to develop a SEO strategy for your business and website. We manage it for you so it remains a painless process for you, our client.
'Basic Website' packages are websites that have a pre-defined template with minimal customisation options. Logos, branding colours, text and images are customisable. Any additional customisations will be billed seperatle and in addition to the package you choose. An Online Contact form is included in all our basic options.
'Responsive Website' packages are websites that we design specifically for you with customisations on just about every element of the site (*excludes customisation of pre-defined elements, these will be billable customisations) The package includes an image slider and 4 modules with custom layout and design. All the 'Responsive Website' packages are Content Managment Systems and you will be given access to the administrator section of your site to further customise and change the content as your wish. All the 'Responsive Website' packages are also mobile friendly and include a customised Online Contact form. Only on this package are most of the additional components available.
Online Store Component
'Online Store' packages are websites that have all the features of the responsive packages but with the added functionalitiy to sell items online. When added to your package we will do the initial installation and setup of the shopping environement and fully intergrate it into your website so that the end result is a seemless experience for your website visitors and online customers alike.
We will setup the the first 20 products in full and thereafter you can continue to populate your online stores products or we can do so for you at an hourly rate.
There are various payment gateway options availble to you at a cost which can be selected, namely Payfast, Paygate and Paypal.
Donor Force was developed by Netwise Multimedia to help churches, ministries and NGO's to compete with commercial entities in gaining interest and receiving funds online. Donor Force is a complete online relational donor management system like nothing else out there.
Not only can you manage your donor member information, you can receive online financial gifts, for projects and campaigns; and observe donor giving patterns and history too.
Events Booking is a Joomla events registration / events manager extension. It allows you to create, display events, handle registration, get paid from registrants via online payment gateways such as PayPal, Payfast & Paygate
It is now illegal to bulk mail from mail clients like Outlook and companies that use this approach are being prosecuted right here in South Africa. But bulk mailing sites like Mailchimp and Graphic mail are just too expensive for the average business. ACY mailing is a globally recognized bulk mailing solution that meets the requirements of all the anti-spam laws and allows you to bulk-mail straight off your website – FREE. We install the Starter version. All you pay for is the installation and configuration time.
Our unique Bulk SMS component works in conjunction with the Clickatell gateway making bulk sms much cheaper. Manage communication with your clients through bulk sms, offer specials, notify clients about competitions etc.
Send sms’s to individuals or lists
Create lists of users for specific purposes.
Purchase credits online through Clickatell. Available credits are indicated in the component
Synchronise users with Joomla client database and ACY Mailing subscribers.
Preachit is the no.1 sermon manager for Joomla. Preachit was written for those who want flexibility and simplicity in a component to create and display multimedia for their church ministry. Multiple options, widespread media compatibility, a variety of coded templates and custom template builders make Preachit an ideal component for any website.
Unlimited Messages, series, teachers and ministry screens
Fully Skinnable – different look and feels available
Responsive design and layout
Upload audio, video, PowerPoints and Notes for view and / or download
Amazon S3, Vimeo and YouTube support
iTunes compatible podcasts
Social bookmarks - AddThis
Blog like tags
Comments fields for feedback
Scripture links to Bible Gateway, Biblia.com and YouVersion – complies fully with Intellectual Property rights and copyright laws.
Solidres is an adaptable venue booking component. Run your entire booking system online through the back end of your website and allow potential clients to book online. Bookings can be provisional to give the opportunity to clients to still check out your venue before you confirm the booking.
Allows bookings on a calendar display system. People can book a venue and pay online or, for a more personal interaction they can make a provisional booking and you can follow up with your client.
Flexible tariff configuration - Allows for seasonal tariff changes for your venues.
Allow guest to register an account with your site while making reservation. This makes their details available for marketing tools like ACY Mailing and Bulk SMS.
Allows you to take venues out of service for periods when you need to renovate them etc.
Allows you to generate/download/email/preview invoices in backend as well as creates email's reservation PDF attachment (Can also be made into provisional invoices for follow up)
Provide a dashboard with report and statistics ability for your Solidres with nice charts.
Allows for discounts to be issued (on venue cost) for your booking system.
Adding of extras by the client is possible.
A nice and responsive slideshow with many effects to attract your guests.